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Zenrin data supports two specific markets: Intelligent Vehicle Systems (IVS), and Geographic Information Systems (GIS)
Intelligent Vehicle Systems
IVS - The one area that has the most impact on the average person is in land navigation. This includes rail, trucking, emergency (police, fire, ambulance, etc.) and private vehicles. Collectively, these land GPS navigation applications are broadly referred to as IVS, or Intelligent Vehicle Systems, or more specifically IVHS: Intelligent Vehicle Highway Systems.
In General, IVHS can be broken into four broad categories: Independent IVS Systems, Fleet Management Systems, Advisory IVHS Systems, and Inventory IVHS Systems. Zenrin data currently supports: Independent IVHS Systems, Fleet Management Systems, and Advisory IVHS Systems.
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Independent IVHS means just that: independent. A user simply places a navigation GPS receiver in the automobile. They are using an independent IVHS in that they are navigating without transmitting any information except for the location of the vehicle to the satellite.
This form of IVHS is available through many automobile and electronic OEMs. These systems usually include moving maps and menu screens. The menu screens include Points Of Interest (POI). A user can select a desired place of business, and the system, using GPS, will guide the user to their destination. This is most valuable when traveling in unfamiliar territory. For example, when traveling the interstate from Atlanta to Detroit, every gas stop, food stop, hotel stop, etc., can be selected from the menu screen.
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Fleet Management IVHS systems allow for rapid location and dispatching of vehicles. Vehicles are equipped with GPS. Using radio transmission, the position of the vehicle is sent back to a dispatch center. Dispatchers can keep track of where their vehicles are at all times.
This technology, used with Zenrin data, is invaluable to Commercial Vehicle Operators (CVOs). Knowing exactly where each truck is, and where they can park, and which services are available, saves companies time and money.
Advisory IVHS System is an extension of both general consumer navigation systems and Fleet Management Systems. In this application, the vehicle is equipped with a GPS receiver. The position of the vehicle is transmitted back to an advisory service or service bureau. All navigation information, including POI's are stored in a GIS at the service bureau. The OnStar system by GM is one example. OnStar vehicles are equipped with a GPS receiver and a cell phone. The driver presses a button on the cell phone and is connected to an individual at the service bureau. Using GPS/GIS, this individual can see the exact location of the motorist and give the motorist detailed directions to their desired destination
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Geographical Information Systems
GIS - GIS applications that include Zenrin data are: trip routing software, market analysis, site selection, competitive studies, traffic management, highway and road planning and improvement, crime statistics studies, environmental studies, and more. For example, the DOT can study trends in vehicle traffic in relation to the number and types of businesses at interstate exits. This information will allow for better road planning and improvement.
By recording the Global Positioning System (GPS) coordinates of each exit, federal law enforcement agencies can identify "hot spots" of criminal activity. They can notify local agencies which areas might need extra patrols.
Corporations targeting interstate traffic, find Zenrin data most beneficial. Revenue generating studies, competitive studies, traffic studies, and more are performed using Zenrin data. This information assists in planning growth and site selection.
Zenrin archives all data. Archives have been maintained since 1995. Companies use this to study trends in the industry growth and industry change.
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